Built-In Payment Systems
When you're setting up a website to sell digital products, it's important to think about how you'll take payments. Many website-building platforms have built-in payment systems that make this easier, but they also have their disadvantages. Let’s take a closer look at some popular website platforms and discuss the pros and cons of their payment systems.
These website-building platforms come with built-in payment systems. I picked from the ones we talked about in previous chapters:
Also, Gumroad and Etsy have their own built-in payment systems, but I’m not going to talk about them because both are marketplaces. It's obvious that they will use their own system instead of any external third-party system. Their systems are usually integrated with PayPal and others.
Not all built-in checkouts are optimized for high conversion rates. A less efficient checkout process can deter potential customers and affect sales.
I already mentioned that our first website, a couple of years ago, was built on Wix. We also used Wix's built-in payment system. But there were many reasons why we eventually decided to switch to the external payment system, Stripe.
Yes, built-in checkouts may be easier to set up and connect to other internal systems, like delivering your product after purchase. But I would personally recommend looking into external options, which have many more long-term benefits.
Also, consult this decision with your accounting company since every business has different requirements, and you will need certain features (for example, invoices) that a built-in payment system might not offer.
